I worked on this project for much of 2014 and am delighted that it has resulted in the sixth book that I have written or edited. It’s important because it captures one of those historic moments in which we in the West recognize that we may have fundamentally misjudged China’s direction. The book is now […]…
Topic: media
Memo to the CEO: Manage the Media (Don’t Let the Media Manage You)
“Holstein has a compelling message.” Dr. Leslie Gaines-Ross Chief Reputation Strategist Weber Shandwick In this book, Bill argues that two major trends have completely transformed the way that chief executive officers have to think of communicating—the rise of shareholder activist coalitions, and the power of Internet-based communications. He contends that CEOs have to rethink the […]…