About: William Holstein

Sept. 7, 2014–One of the major questions about building more intelligent cars, and perhaps ones that are ultimately self-driving, is how information is communicated to the driver. Today’s technology would allow an absolute flood of information to reach the driver, but the risk of course is that it would cause driver distraction. The traditional goal […]…

This is what I look like when a car equipped with LIDAR scans me at a distance of 20 feet. (The dark object on my chest is my ID tag.) LIDAR is a remote sensing technology that measures distance by illuminating me with a laser and analyzing the light that gets reflected. It is one […]…

In downtown Detroit, Toyota offered rides in Lexus’s equipped with Automated Highway Driving Assist.   This car is equipped with three new types of driver’s assistance–dynamic (or adaptive) cruise control, lane trace control and a predictive Human-Machine Interface. The cruise control does more than today’s cruise controls because it will apply the brakes and actually […]…

4 September 2014 – 1:52pm We’ve made progress in reducing the number of highway fatalities each year in this country from about 41,000 to 32,000 in 2013. That’s positive obviously, but stop to think about it. We still have 32,000 Americans dying every year, a shocking number. Aside from more seat-belt use and tighter enforcement […]…

Aug. 15, 2014–This has just been posted by Strategy + Business and will appear in its print edition soon. You also can see it at www.strategy-business.com. China’s most recognizable brand has plans to overtake Apple and Samsung. by William J. Holstein Lenovo technicians at work All photographs courtesy of Lenovo In the beginning, it was […]…