William J. Holstein
BLOG
In addition to his prolific journalistic articles, Bill is the author of
several important books in the fields of economics,
media, and the automotive industry.
recent
reviews
Dr. Leslie Gaines-Ross
Chief Reputation Strategist
Weber Shandwick
(DON’T LET THE MEDIA MANAGE YOU)
From Harvard Business School Press
Purchase from Amazon
In this book, Bill argues that two major trends have
completely transformed the way that chief executive
officers have to think of communicating—the rise of
shareholder activist coalitions, and the power of Internet-based communications. He contends that CEOs have to rethink the way they themselves and their entire organizations communicate. They need to shape both their message architecture and the playing field of ideas. To do anything less, Bill says, is to let others define their companys’ future.
The book was published on April 3, 2008, and is available in most large chain stores.
Single copies may be ordered at any time on:
Amazon.com
BN.com
Harvard Business Online
Multiple copies may be purchased through Jon Mueller at 800-CEO Read (jon@800ceoread.com). Recommended by the publisher, 800-CEO Read offers many special services, including special packaging, signed copies, domestic and international shipping, and more. Orders of 1,000 copies or more may be placed with Rich Gravelin at Harvard Business Publishing (rgravelin@hbsp.harvard.edu or 617-783-7626). For orders of this volume, the publisher can customize the book jacket with a company’s logo and include an introduction from the company CEO or other representative at no additional charge.